Background

Ready to shape the future of plastics? The Design for Plastics Circularity Challenge (DPCC) is back — bolder, and more hands-on, with refreshed challenges and exciting learning opportunities. This is your chance to design for real-world impact. Submit your ideas today and be part of the circular revolution!

Plastics play a crucial role in various applications, from consumer-packaged goods to high-end industrial applications. Yet their convenience often leads to it being needlessly thrown away. How can we preserve the advantages of plastics while fostering a circular economy that retains its value over time?

The Design for Plastics Circularity Challenge 2025 serves as a platform to empower the next generation of designers and practitioners to embrace and prepare for a circular future. Organised by the Malaysian Plastics Manufacturers Association (MPMA) in collaboration with Dow, this initiative will showcase diverse innovations that promote sustainability within the plastics industry. It is an open competition for university students to present their ideas, research, or innovations aimed at providing a circular future for plastics.

The Design for Circularity Challenge originated in Shanghai, China, initiated by Dow – a key contributor to the plastics industry. Dow recognises the importance of transformative ideas that integrate sustainability across the plastics value and supply chain, from product innovation to waste management systems.

For this second edition, participants will engage in discussions to explore the overall landscape and identify opportunities for plastics circularity. The programme also includes a Plastics Circularity & Innovation Bootcamp, Plastics Factory Visit, Mentorship sessions, Industrial Sharing Session and The Grand Finale.

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